We create a welcoming space for effective personalised digital mental health care. Available to all.

How we achieve our purpose

Welcoming

We build and deliver a product that preserves anonymity and removes the barrier of stigma and access. Accessibility is at the heart of our product design and clinical delivery.

Effective & personalised

We use outcomes to prove what we do works and we use data to constantly provide a more tailored and personalised experience.

For all

We build a service that puts diversity and inclusion at its heart - ensuring that we remove barriers to great mental health services for all people regardless of race, age, gender, sexuality or socioeconomic situation.

Our values

Our values have been built by our Kooth communities and our employees and are at the heart of everything we do.

Alongside you: We are alongside you, warm, welcoming and companionable.
Flexible: We offer choice because you are in control of what you need.
Compassionate: We don’t judge. We listen, counsel and support.
Committed: No matter what support you need, we’re here to help.
Safe: We are a safe space for users and we are serious about safeguarding.

Our purpose in action

The Kooth Advisory Board

We want to be held to account and we want our purpose to prevail in everything that we do. That’s why we appointed Sir Norman Lamb to head up the Kooth Advisory Board. The board is made up of some of the UK’s leading mental health campaigners, academics, clinicians and lived experience experts. The sole purpose of the Board is to ensure that we do as we say, that our service users are at the heart of our design, that our platform is underpinned by robust research and that we include all communities in our delivery and how we operate.